Link Building – for website traffic

Link building Strategy

Link Building

Websites that don’t connect with other sites within the network will be forgotten by the network!

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Best Case Scenario.
The best links are naturally earned.
To receive such links would be the result of you being:

  • An authority on your subject.
  • Your articles are regularly published on other websites.
  • You are quoted and your views carry weight.
  • Your blog posts are heavily “liked” and “re-tweeted”
  • Your content has legs and is able to spread your word under it own energy.
  • Your Website has lots of trust and authority.

Congratulations you have achieved link nirvana.

But I am guessing that we are not quite there yet!

That’s okay, because now we have a target – right.

To get there will require some application on your part and maybe a strategy or two.

This is going to require some serious thinking!

serious thinking
let's get going

Okay, so let’s go right back to basics:

Why do we want links to our site.

Good quality links = traffic to your site.

Not solely because people click on the links and arrive at your site.

SEARCH ENGINES SEE QUALITY LINKS AS VALIDATION OF YOUR SITE AND YOUR SITE WILL CLIMB UP THE RANKINGS!

What we DO NOT want
We are not interested in getting links from a websites “links page” buried within dozens or hundreds of other links. This is seen as being in a “bad neighbourhood” because these pages will take links from anyone regardless of trust and authority and bad links are very contagious.
This type of link will do you more harm than good.

 

This is what we DO want!
Contextual (relevant) Back Links.

A link that appears naturally within a passage of text and linking back to you. That link being on a website highly relevant to your sector and having a good deal of trust and authority.

 

Okay, so how do we get those?

Here are your options

Pitching the idea of contextual back links, in the form of guest posting, to owners of high ranking websites in your sector.

or

getting them naturally, without having to ask!

The second option sounds great but that is not going to happen any time soon.

In both cases what you need is a reputation, the best one you can lay your hands on!

So how do you build our reputation?

Simple!

CONTENT = REPUTATION

GREAT CONTENT = A GREAT REPUTATION

FANTASTIC CONTENT = A FANTASTIC REPUTATION

That all sounds great and kind of poetic but seriously if you can produce fantastic content I guarantee doors will start opening for you.

Here’s my post on writing better content – What the best website do.

However quality posts are not written in 10 minutes, better to post 1 quality informative post a month, that may having taken you 2 days to write, then 15 quickly cobbled together posts containing your thoughts of the day.

Tip: Don’t make the mistake of thinking that you have to build a huge library of posts. Before you even build your site think along the lines of “this site is going to have 6 pages and 12 posts the titles of which are …… “. Write those posts one at a time. When you have your 12 posts go back to the first and update/add/improve it.

Now you are adding quality not quantity and you don’t have rack your brains to think of new content.

Does that sound like a strategy you can handle?

Your site will naturally get better.

SO WHAT’S THE BOTTOM LINE?

You have to produce better content

and you going to have to get your work out there.

Adding content to your site and telling your friends on facebook is not going to get you anywhere.

You are going to have subject your content to true scrutiny and accept the consequences – remember when you make your website successful – you will have no one to blame but yourself!

So this is where we start – Guest Posting

You may not realise it but there are lots people out there openly inviting others to submit guest blogs to appear on their sites.

This is a win win situation.

They get content and you get a profile boost.

You may or may not be allowed to link back to your site and just end up with an author credit but if your name appears on sites with lots of trust and authority this will have a positive effect on your standing.

However it has to be said that certain conditions of quality have to be met for your guest post to be published.

Which is fine because I have and will continue to bang on about quality of content.

Putting words like quality and great in front of the word content is not going to be a deal breaker, is it?

In this section I am going to give you my take on guest posting and show you how easy it is to found places to post and what conditions we are required to work under.

Then I am going to back that up by adding links to resources from experts in the field. These guys, in my opinion, create fantastic content, so there are two reasons to read it.

They have not asked me to post these links – they don’t need to – as their content and reputations are unquestioned.

By me adding a paragraph and introducing you to them is adding value to this post.

But first – let’s search for someone accepting guest posts

So lets pop over to Google – other search engines are available – apprarently!

And enter the subject that we wish to post about and then adding “Guest Post”

search google for guest posting

Hey Presto a likely candidate.. that’s the easy bit done..

search results for guest posting

So let’s pop over to their site and have a look

Condition for accepting guest post

Okay we all need to know where we stand and know what is expected – that saves a lot of time later.

Yes we accept guest blogs

A quick look at their trust level to make sure that all our work will be worthwhile.


Resources to help you and which add value to this post

The Ultimate Guest Blogging Guide

ultimate guide to guest posting
This comprehensive 8 step guide will show you a raft information on guest blogging. I would recommend reading it over a number of sittings. The Ultimate guide takes you from the conception point of your idea to commenting on your comments.

On your first scan through you can be forgiven for thinking that you have bitten off more than you can chew but the best guides, like this, give you the whole process and break it all down to bite sizes pieces that you will have no trouble digesting.
Traditional publishing could easily turn these types of guides into 300 page books at £30 a pop.

Big one page post is what it is all about.

Fantastic content = Fantastic reputation.

The definitive guide to guest blogging

the definitive guide to guest blogging

Do you know what?

I feel incredible guilty for listing Brian Dean’s Definitive guide after The Ultimate guide – somehow I don’t think that Brian would care one jot. This gentleman is truly raising the bar and we simple follow in his wake. Some faster than others.

I am new to this game but I can now spot Brain influence in many places – and that is the whole point.

Keywords : Quick Guide 2017

Keyword Strategy

You need to know them, research them and embrace them.
Keywords can be a single word, 2 or 3 words or a phrase.

Keywords are the words that you think/hope/want to be typed into search engines to find your site.

Sounds straight forward, right.

So far so good!

So we put these keywords into the titles and content of our webpages on our site and all the visitors will find us.

Remember each page will have it own set of keywords.

What could be simpler?

All we need to do is:

1/ To hope no one else has thought of that.

2/ And for everyone to enter our keywords correctly into the search engines.

3/ Bingo, we’ve cracked it.

High fives and fingers crossed all around.

Sometime later…………………

Which do you want first the good news or the bad news

The good news

That thing with those keywords, someone else had already thought of that.

Who?

Everybody

And the bad news!

People didn’t type exactly what we wanted into the search engines.

Gosh, people they never do what we expect. Can you believe it?

And it get worse

All those big companies with the huge budgets – they seem to have the whole market stitched up all for themselves.

All of it?

Well 98.6572%

Ah, some good news at last

What we have here is a niche. We’ll call it 1.3428% until we can identify it.

How to identify your keyword niches

Okay folks this is going to take some creative thinking and some research and will involve you

knowing your audience
knowing your market
knowing your product

unfinished post

Appropriate, targeted keywords are how search engines and therefore potential clients, will find your website. The wrong choice of keywords will result in the dreaded “bounce rate”, when visitors find your site but then depart immediately.

Website DNA

The more often a keyword is used by searchers, the more attraction power it has.
Keywords
You will need to use strong keywords in your titles and your text; these brief words should describe each page realistically and succinctly.

Search engine algorithms are sophisticated – and strict.

They will notice keyword stuffing so please avoid doing this as you don’t want to risk your website being ignored or even penalised.

Relevance is vital, too and keyword must reflect the subject of each page.

We’ll show you how to research keywords that your customers are the most likely to use when looking for your products or services.

Bear in mind, though that you’ll need to repeat this exercise for each page.

Individual pages, if appropriate keywords have been included, will appear in search results, giving your future customers more access to your business.

Keywords: How to Do It

Assuming that a web developer or designer is putting your website together, we would urge you to do some homework before giving him or her the content, primarily focusing your preparation on keywords.

Concentrate now! You’ll need to match your keywords and keyword phrases to what your potential clients are most likely to be looking for.

To help you, an excellent free tool is http://www.googlekeywordtool.com/, which is easy to use and as it’s supplied by Google, it’s highly likely that the main search engine out there (er, Google) will approve of a good choice.

Make sure that your content is closely related to the keywords and that only keywords which reflect that content are included – we’re talking relevance here, in other words. Don’t talk about parrots if you run a dog grooming service.

Do not overuse keywords. We’re repeating ourselves here!

Your keywords will need to be in the:

Page name

Page Title

Meta description

Main heading

Keyword can appear naturally in
Sub heading

First paragraph

Alt and captions of an image only if appropriate.

They is no need to force keywords into content

Types of Keywords

Keywords/keyword phases fall into four different categories

  • main keyword (cats)
  • related keyword (cat food)
  • informational searches (cat food ingredients)
  • transactional searches (buy cat food)

If you’re still not sure, don’t sit there stumped. Contact us and we can help.

 

With us so far? Try using this handy tool. This will give an instant report on how your keywords are being used on any page on your website. Assuming you can change its content, you can make amendments and see an instant improvement.

User Intent

Test Your Keywords NOW

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